Over/Under

This campaign was for Cove, a non-profit, fully accessible hostel for homeless youth with disabilities. The goal of the project was to create funding for the hostel and so I created Over/Under, an accessible cafe for the general public that would also supply jobs to the homeless youth that use Cove’s services. People with disabilities are under-represented in society but over-represented in the homeless population and despite this they are under-served by the shelter system. The advertising campaign’s goal was to inform the public about how difficult life can be if you are homeless with a disability and present Over/Under as a solution to this problem.

* I received an award from George Brown College at their year end show for this project, Thesis: Best Integrated Advertising Campaign*

 

BRAND IDENTITY

The signage features braille integrated into the logo. There is also the bar along the glass, which is required if there is a wall of glass so people with low vision know there is a wall there.

The signage has braille integrated into the logo.

The coffee cups include a calming, wavy texture for people who are blind, have anxiety, ADHD, or other similar disabilities. There is a label in braille for the customer’s name. The label would also include their written name, similar to Starbucks.

The menu is available in braille for people who are blind or have low vision

 

Advertisements

These advertisements have speakers with a motion censor so that it reads the poster when people pass by

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Audio of the text would be read during these ads for people who are blind

Audio of the text would be read during these ads for people who are blind